VIDEO: The Untold Story of Recycled Bras

Author: Bridget Thorpe
Reading Time: 1 minute, 20 seconds
Watch or Listen Time: 30 minutes, 45 seconds

Tune in, listen in the background, or launch this like a podcast on your next drive. The one and only Elaine Birks-Mitchell joined us for an epic session where we uncovered the untold story of recycled bras. WOW, was it incredible!

Elaine is the CEO and Founder of The Bra Recyclers. She has been an advocate of the circular economy for nearly 15 years, and she launched her social enterprise in 2008. Since then, her team has donated over 4 MILLION bras to over 120 non-profits worldwide. You may have seen her in The New Yorker, Huffington Post, Glamour, Ladies Journal, and a long list of other noteworthy publications.

In this conversation, we had fun looking under the hood of the recycling industry. We dove into:

The current state of fashion and textile recycling
What tends to happen when you return a piece of clothing
Stories on how pre-loved bra donations have changed women's lives
What the circular economy is and why end-of-life resources are critical
How the United Nations SDGs keep our organizations grounded
and so, so much more!

My lid was lifted. Elaine is not only extremely knowledge, as she's spent over a decade in the trenches of the recycling world. She is also a burst of joy! Enjoy the conversation...

We're extremely proud to be a Bra Recyclers Ambassador. When your SOL VAE bras are well-worn and loved, you can easily recycle them via our online store here. Elaine and I are here for any questions along the way. We'd love to chat with you!